When going holiday shopping I actively look for good deals and unique items as well and sometimes these items are on smaller, not as well known sites. It helps when they have a good shopping cart software to help make the checkout process speedy and efficient. I’ve always been more trustworthy of simple sites that have the look and feel of something very professional, as opposed to something that is simply a website set up by someone trying to make a few bucks. It not only shows that you are taking your business seriously but it also shows that you’ve got a motto of serving customers instead of just trying to profit. If you don’t care about your customers and give them a reason to return then how do you expect to stay in business? Having good software in anything from product inventory to shopping carts to any other type of e-commerce software is extremely important in order to bring in a wide customer base and keep it flowing as well. If you’ve got any other tips for small business owners just starting up their websites what type of advice would you offer them? Feel free to leave it in the comments!